We do the matchmaking. You get the spotlight. Thunder Marketing Group connects brands with the right team, driver, or track — at the right budget, with the right assets. No guesswork, no generic packages.
THUNDER MARKETING GROUP•NASCAR SPONSORSHIP•BRAND MATCHMAKING•30.2 BILLION TUNING MINUTES•3M+ VIEWERS PER RACE•SPONSORSHIP CONSULTING•63% SPONSOR LOYALTY•NASCAR CUP SERIES•BRAND ACTIVATION•$2.1M IN DEALS MOVED•THUNDER MARKETING GROUP•NASCAR SPONSORSHIP•BRAND MATCHMAKING•30.2 BILLION TUNING MINUTES•3M+ VIEWERS PER RACE•SPONSORSHIP CONSULTING•63% SPONSOR LOYALTY•NASCAR CUP SERIES•BRAND ACTIVATION•$2.1M IN DEALS MOVED•
How It Works
Three Steps. One Home.
No cookie-cutter packages. Every deal is built around your goals, your budget, and what actually makes sense for your brand.
01
Discovery Call
We learn your goals, your customer, and your budget. No pitch, no pressure. Just a real conversation about whether NASCAR makes sense for your brand and what it could look like.
02
We Do the Matchmaking
We go to work behind the scenes — reaching out to teams, drivers, and tracks to find the best possible fit within your goals and budget. No two deals look the same.
03
We Bring You Home
We connect you with your match and sit alongside you as your advisor throughout the relationship. You get the access. We handle the navigation.
63%
Of NASCAR Fans Are Loyal To The Sport's Sponsors — Before Anyone Else
NASCAR fans don't just watch the race. They actively buy from the brands on the car. No other major sport comes close to this level of sponsor loyalty — not the NFL, not the NBA, not MLB.
62%
Purchase products because of a team's sponsor
+56%
More likely to purchase a sponsor's product
+96%
More likely to recommend a sponsor's brand
#1
Sponsor loyalty among all major sports
Proof It Works
We've Done This. Here's the Receipt.
NASCAR Cup Series
One of our clients came to us with zero NASCAR presence. We matched them with the right team and structured their first sponsorship deal from scratch — no template, no playbook, just the right fit at the right price.
When that team shut down mid-contract, we didn't let our client lose momentum. We retained the relationship, found them a new home with a Cup Series team, and extended their commitment through 2027.
That's what a real advisor does. We don't just make introductions — we stick around and make sure it works.
$2.1M
Total deal value moved across all parties
2027
Current contracts secured through
3
Primary race sponsorships in 2026 season
100%
Client retention through a major team shutdown
Build Your Program
Pick What Matters. We'll Build The Deal.
Every NASCAR sponsorship is different — the team, the series, the driver, and your goals all change the math. That's why we don't publish packages. Tap the deliverables that matter to your brand, send them over, and you'll get a custom game plan built around your budget. Not a template.
On The Car
At The Track
Drivers & People
Content & Media
Beyond The Track
0 Selected
Tap what your brand cares about — there are no wrong answers.
Where Should We Send Your Game Plan?
Your picks come straight to our desk. You'll hear back within one business day — a real plan for your brand, not an automated brochure.
Your Picks Are In. 🏁
We're on it. Expect a custom game plan within one business day. Want to skip the line?
Who We Work With
Your Industry Belongs Here.
NASCAR's audience is one of the most loyal and brand-responsive in sports. These industries fit naturally — and the fans are already your customers.
⚡
Energy & Battery
Power sports fans live off-grid, on the water, and on the trail. Energy solutions are a natural fit.
🚤
Marine & RV
NASCAR fans index high for outdoor recreation and weekend lifestyle. They're already your customer.
🏹
Hunting & Outdoor
The overlap between NASCAR fans and the outdoor lifestyle is massive and underserved by brands.
🔧
Automotive & Tools
The original NASCAR demographic. Brand loyalty here is generational and deeply tied to the sport.
🍔
Food & Beverage
Race day is an event. Brands in food and bev have massive activation opportunities trackside and beyond.
💳
Financial Services
NASCAR fans are homeowners, business owners, and brand loyalists. The numbers make the case.
🏠
Home Improvement
High overlap with DIY homeowners who trust brands that show up in their world.
🌾
Agriculture
Rural America loves NASCAR. If your brand serves farmers and landowners, they're watching.
Our Connections
Teams. Tracks. Drivers. We Know The Right People.
When we go looking for your brand's home, we're not cold calling. These are relationships we've built — and they give our clients access that most agencies can't offer.
🏁
Front Row Motorsports
NASCAR Cup Series
🏁
Trackhouse Racing
NASCAR Cup Series
🏁
Spire Motorsports
NASCAR Cup Series
🏁
RFK Racing
NASCAR Cup Series
🏟️
Pocono Raceway
NASCAR Track
🏎️
Joey Gase Racing
NASCAR Driver / Team
🏎️
Kyle Keller
NASCAR ARCA Menards Series
And More
Our network grows every race weekend
The Pit Stop Challenge
Think You're Pit Crew Material?
A Cup Series pit crew turns four tires and fuels the car in under 10 seconds. Your job is easier: when the lights go green, tap. Jump early and it's a penalty. Top the board at the end of the month and TMG merch is yours.
READY?
Hit the button to bring the car down pit road.
🏆 Pit Road Leaderboard Live
All-time board. The name sitting at the top on the last day of each month wins TMG merch. Win it? DM @thundermgofficial or email dustin@thundermg.com to claim.
No times on the board yet. Somebody's gotta be first.
By The Way, This Game Is The Pitch.
We built this in a week for our own site. Now picture it wrapped around your brand at a race weekend. Branded games, fan zone activations, moments fans actually want to share. That's the work TMG does. The only difference is scale.
Not Sure If NASCAR Is Right For Your Brand?
That's exactly what the discovery call is for. No commitment, no pressure — just an honest conversation.
About TMG
One Deal Turned Into A Proven Operation.
Thunder Marketing Group was born from a simple idea — that brands deserved a smarter, more personal way into NASCAR. What started as a single sponsorship placement has grown into a full-service agency with millions in deals placed, long-term client relationships, and a track record that speaks for itself.
Dustin Delsignore founded TMG with one conviction: brands shouldn't have to navigate the NASCAR ecosystem alone. So we built a process that does the heavy lifting — finding the right fit, structuring the right deal, and staying in your corner long after the ink dries.
We've placed sponsorships across NASCAR Cup Series teams, tracks, and drivers. We've retained clients through team shutdowns, renegotiated deals, and managed partnerships from first conversation to race day. Over $2.1 million in total deal value moved, with contracts secured through 2027.
TMG operates as a buyer's agent for brands. We don't represent teams or tracks — we represent you. Our only job is finding you the best possible home in the sport.
"We built TMG around one belief — that every brand deserves an advocate in their corner who knows the sport, knows the teams, and knows how to get them the best possible deal. That's what we show up to do every day."
Dustin Delsignore — Founder, Thunder Marketing Group
The Origin
How TMG Was Born
TMG's first deal was a single sponsorship placement with a Cup Series team. That deal worked. The client renewed. And it became clear there was a real need for someone who could bridge the gap between brands and the NASCAR ecosystem without the overhead and politics of a traditional agency.
When that team shut down mid-contract, we didn't blink. We retained the client, sourced a new opportunity, renegotiated the terms, and had them placed with a new Cup Series team before the season ended. Contracts secured through 2027.
That's the standard we hold ourselves to. Not just getting brands into NASCAR — but making sure they stay there, get value out of it, and have someone fighting for them every step of the way.
2020+
Years placing brands inside NASCAR — Cup Series teams, tracks, and drivers across the paddock.
$2.1M
Total deal value moved across all parties through 2027 contracts.
100%
Client retention through a major team shutdown. That's the real proof of concept.
Ready to See If NASCAR Is a Fit?
The discovery call is free, pressure-free, and the first step toward finding your brand a home.
What We Do
Every Service Exists to Get Your Brand on Track
We're not a one-size-fits-all agency. Here's how we actually work with brands.
01
Sponsorship Discovery & Matchmaking
This is the core of what we do. We learn your brand, your goals, and your budget — then we go find the right fit. Team, driver, track, one race or full season. We come back with options that actually make sense, not just whatever's available.
Core Service
02
Deal Negotiation & Structuring
Once we find the right fit, we work on your behalf to negotiate the best possible deal. Assets, pricing, contract terms — we've been on both sides of these conversations and we know what's negotiable and what isn't.
Advisory
03
Ongoing Relationship Management
After the deal is done, we stay in your corner. We help manage the relationship with your team or driver, make sure deliverables are being met, and position you for a renewal conversation when the time comes.
Retainer
04
Social Media & Content Strategy
We help sponsors actually use their sponsorship on social. Content calendars, race week posting plans, creative direction — making sure your brand shows up where the fans are watching and engaging.
Marketing
05
Brand Activation Planning
A decal on a car is just the start. Fan fests, giveaways, trackside experiences, driver appearances — sponsorship should be felt, not just seen. We help you build a presence that actually connects with the fanbase.
Activation
The TMG Team
A Small Team. Serious Access.
TMG runs lean on purpose. Every person on our team has a specific role in making sure our clients get the best possible experience — from the first conversation all the way through race day and beyond.
How We're Built
Who's In Your Corner
When a brand works with TMG, they're not getting handed off to a junior account manager. They're working directly with the people who built the relationships and know the sport inside and out.
Client Facing
Brand Outreach & Development
This is the front line of TMG — the people who identify brands that could benefit from NASCAR sponsorship and start the conversation. They're the reason our clients find us, and they're trained to represent TMG with the same level of professionalism and knowledge you'd expect from anyone on our team.
What This Means For You
Your brand gets a dedicated point of contact who's already been briefed on your industry, your goals, and what a good fit looks like before they ever reach out.
Strategy & Deals
Sponsorship Advisory
Once a brand is in the door, our advisory team takes over — matching them with the right team, driver, or track, structuring the deal, and staying involved throughout the partnership. This is where the real expertise lives.
What This Means For You
You're never navigating the NASCAR ecosystem alone. Someone who knows the teams, the pricing, and the assets is always in your corner making sure you get the best deal possible.
Apply to Join TMG
We run lean and remote. Most roles are commission-based with real upside — you eat what you kill, and we'll teach you the sport. No degree required. We didn't have one either.
Application In. 🏁
We read every one personally. If it's a fit, you'll hear from Dustin directly.
Why It Works
Built Around The Brand. Always.
🎯
Intentional Outreach
We don't blast generic emails. Every brand we reach out to has been researched, qualified, and matched to an opportunity we actually think fits them.
🏁
Deep Sport Knowledge
Everyone at TMG understands NASCAR — the teams, the tracks, the audience, the assets. That knowledge is what separates us from a generic sports marketing firm.
🤝
Long-Term Thinking
We're not here to close a deal and disappear. Our team stays involved because our reputation depends on our clients getting real value out of every sponsorship we place.
Want TMG Working For Your Brand?
Start with a free discovery call. No commitment — just a real conversation.
Get In Touch
Let's Find Your Brand A Home.
The discovery call is free. No commitment, no pressure, no pitch until we've actually listened to what you're trying to accomplish. Fill out the form and we'll be in touch within one business day.
✉️
Emaildustin@thundermg.com
📞
Phone518.683.0446
Book a Discovery Call
Tell us a little about your brand and we'll take it from there.
Got it — we'll reach out within one business day. Talk soon.
